BID BETTER, WIN MORE.
With Margin, the all-in-one calculator, budgeting tool & proposal creator. Built by a photographer, for photographers who are done leaving money on the table.
PRICING · PROPOSALS · LICENSING · ANALYTICS
You didn’t become a photographer to do math, so you cross your fingers, and send the quote.
Margin replaces the finger crossing with actual math, factoring in everything from your overhead and profit goals to your experience level and usage so you stop guessing and start charging what you're actually worth.
Margin does the math for you, so every number you put in front of a client is one you can stand behind with total confidence.
Your day rate is not a guess.
It's a science.
Average increase in won bids after 90 days
Average time to create a professional proposal
Average increase in annual revenue reported
Average increase in annual revenue reported
We believe
Creatives deserve to be compensated fairly for their time and talent.
Our story
Our Founder Greer Rivera was sick of being overworked and underpaid, feeling limited by client's budgets and knew there had to be a better way. That's when she created Margin, Margin gives you the confidence to charge what you're worth.
Your rate is set based on your answers and project deliverables.
Create Proposal
Your time is valuable, stop giving it away for free.
Time Estimator
Your budget, goals and lifestyle.
Set Profile
How it works
Member Features
Every tool you need to price, budget & propose
Input your overhead, profit targets, and market. Margin calculates your ideal day rate, half-day rate, and per-image rates — automatically.
Smart Rate Calculator
01.
Track crew, equipment, locations, travel, and licensing fees. See your real margin before you quote, not after the shoot is over.
Project Budgeting
02.
Turn your budget into a client-ready PDF proposal in under 5 minutes. Branded, professional, and ready to sign.
Proposal Generator
03.
Never under-price usage again. Calculate licensing fees by media type, territory, duration, and exclusivity with industry-standard formulas..
Usage License Pricing
04.
Track which quote ranges win jobs. Margin learns your patterns and alerts you when you're pricing outside your sweet spot.
Win Rate Analytics
05.
Keep all your quotes, proposals, and client history in one place. Follow up in a click, and never lose a job to a slow reply.
Client Management
06.
Margin is for you if:
- You've ever wondered what to charge.
- You're constantly comparing your rates to others.
- You're tired of not being compensated fairly.
- You want to feel confident in your rates.
- You've ever lost a job from charging too little.
- You're sick of spending forever on proposals.
Trusted by photographers who finally know their worth.
What Margin users are saying
★★★★★
"I was under-pricing my usage rights by thousands. Margin's license calculator alone paid for itself in the first month."
Jessica Morales
COMMERCIAL PHOTOGRAPHER · NYC
Sam Kellner
★★★★★
"My clients think I hired a production company. I send better-looking quotes than studios twice my size."
FREELANCE PHOTOGRAPHER · LA
★★★★★
"Won a $45k campaign that I would have underquoted by $12k before Margin. The analytics alone changed everything."
Anika Lee
STUDIO OWNER · CHICAGO
Margin shows you exactly what your work is worth, and the first job you price accurately more than covers the cost of the tool that got you there.
A professionally built proposal doesn't just look better, it gets accepted at higher rates. When clients receive a detailed, itemized, branded quote that breaks down your day rate, crew costs, and usage licensing with confidence, they stop negotiating and start signing.
That's Margin paying for itself and then some.
The bidding tool that pays for itself on the first shoot.
14 days free. No credit card. No commitment. Just better quotes starting today.
- Rate calculator (unlimited)
- 1 proposal per month
- Basic budget builder
- PDF export
- Everything in Starter
- Unlimited proposals
- Usage license calculator
- Win rate analytics
- 5 brand templates
- Client portal & e-signatures
- Everything in Pro
- Up to 3 team members
- Shared client database
- Custom contract builder
- Priority support API access
includes:
includes:
includes:
Studio
Starter
Pro
most popular
For photographers starting to get serious about their business.
For working photographers who want to win bigger jobs.
For studios managing multiple clients and projects.
Start free. Upgrade when you're ready to go full-time. No hidden fees, no per-proposal charges.
Choose the path that fits how you like to learn and get support. Apply first for curated placement, or pick a public plan to jump in today.
Simple, honest pricing
You have questions,
we have answers.
FAQ's
Most photographers who switch to Margin discover they've been undercharging by 20–40% — not because they're bad at their job, but because gut pricing doesn't account for overhead, usage rights, or market rates. Margin puts real numbers behind every quote so you stop leaving money on the table without even knowing it.
Not at all. Margin was built for photographers, not accountants. You answer a few questions about your shoot — days, crew, usage, deliverables — and it does the math. Most photographers send their first proposal within 20 minutes of signing up.
Usage pricing is based on industry-standard formulas used by commercial photographers and photo editors worldwide. You input the media type (print, digital, broadcast, OOH), the territory, the duration, and whether it's exclusive, Margin calculates a defensible, professional licensing fee. No more guessing or googling.
No. Proposals are fully branded with your logo, colors, and business name. They look like they came from a high-end production studio, not a template. Clients regularly assume photographers using Margin have an in-house producer or agency behind them.
Margin shows you your win probability before you send, so you can see if you're priced aggressively or competitively for your market. Over time, the analytics track which price ranges actually win you work, so you get smarter with every quote you send.
Yes. Your data is encrypted, stored securely, and never shared or sold. Only you can see your quotes, clients, and financials. WinBid will never use your pricing data for benchmarking without your explicit permission.
Yes. You can create different rate cards and templates for different types of work — advertising, editorial, corporate, e-commerce, social content. Each one can have its own day rate, usage formula, and budget structure so you're not starting from scratch every time.
You'll get an email reminder before your trial ends. If you choose not to continue, your account simply pauses — we don't delete your proposals or client data. You can come back and pick up exactly where you left off if you subscribe later.
No. Margin focuses specifically on the quoting and bidding side of your business, calculating rates, building budgets, and generating proposals. It complements your existing tools rather than replacing them. Many photographers use Margin to build the quote, then manage the contract and invoice in their existing software.
Generic business tools don't understand usage licensing, day rates, or the difference between a test shoot and a national campaign. Margin was built around how commercial photography is actually bought and sold, with input from working photographers, photo editors, and production coordinators. The formulas aren't invented, they reflect how the industry actually prices work.
Create your account.
